From plumbing to high-end detailing: a Ferney-Voltaire entrepreneur's gamble

At just 27 years old, Sohaib Ben Mokhtar has a clear ambition: to make The Street Washers a benchmark for premium detailing in Pays de Gex, French-speaking Switzerland, and eventually, well beyond regional borders.

Based in Ferney-Voltaire, the company specializing in car cleaning and aesthetic restoration was founded in May 2025. Behind this young company, however, lies a journey marked by several years of professional experience and a long-standing passion for automobiles.

Before creating his company, Sohaib worked for six years in the plumbing sector. A demanding profession that he gradually left to dedicate himself to what he has been passionate about since childhood: automobiles.

"I've always been passionate about cars. Since I was a kid, I've loved it when everything is clean, well-maintained, and perfectly presented. I am a very meticulous person, and this passion has become a real professional project."

Seven months after leaving his previous sector of activity, he decided to officially launch The Street Washers.

A Different Vision of Car Cleaning

For its founder, detailing is not just a simple wash.

The goal is to offer a higher level of quality than a classic car wash, paying particular attention to often-neglected details.

Today, the most requested services include deep interior cleaning, full detailing, and polishing work.

"We work with passion. No matter how many vehicles we can do in a day, our priority always remains customer satisfaction. Every vehicle deserves the same attention."

This philosophy is reflected in every aspect of the work performed.

Among the elements to which the manager attaches the most importance are the complete vacuuming of the cabin, as well as the cleaning and restoration of leather, two operations that require rigor, patience, and expertise.

Over 200 Vehicles Treated Each Month

Despite its young age, the company is growing rapidly.

The Street Washers now operates throughout Pays de Gex, in the canton of Geneva, in the canton of Vaud, and in Haute-Savoie.

Each month, nearly 200 vehicles pass through the company's hands, demonstrating a growing demand for high-end detailing services in the region.

The work is carried out both for individuals and professionals, provided that the conditions allow for the best possible work.

The most comprehensive service offered by the company represents up to two days of work, with an in-depth interior and exterior renovation for owners wishing to give their vehicle a second youth.

From Ferraris to Collector Cars

Over the months, The Street Washers has had the opportunity to work on many exceptional vehicles.

Among them are several iconic Ferrari models such as the 488 GTB, 488 Pista, F8 Tributo, 458 Italia, California, 599 GTB, and 812 GTS.

But the vehicle that most impressed its founder remains an automotive legend.

"The most beautiful vehicle I've worked on is a 1965 AC Cobra 427 V8. It's a mythical car with an incredible history. Being able to work on it is a memory I will never forget."

Conquering Switzerland Without a Network: A Daily Challenge

While the company continues its development, the journey has not been without difficulties.

One of the main challenges encountered by its founder has been to develop a customer base in the Geneva region without a significant local network.

"When you start without knowing many people and without contacts in the sector, you have to convince each client one by one. That's probably the biggest difficulty I've encountered."

Nevertheless, this progressive approach has allowed the company to build a reputation based on the quality of work provided and word-of-mouth.

Innovation as a Driver of Growth

Beyond automotive detailing, The Street Washers also relies on innovation to improve the customer experience.

The company recently developed an intelligent assistant capable of responding to visitor requests directly from its website.

A solution that provides a first level of assistance even when the manager is already on a job.

"I wanted to avoid losing requests when I'm in the field. The assistant provides quick answers and improves the customer experience."

The company has also launched its own loyalty program called TSW Credits, as well as a Pass Wallet allowing customers to track their benefits directly from their smartphone.

Unlike traditional loyalty point systems, the goal is to create a real ecosystem around the brand.

An Ambition Beyond Automobiles

For the coming years, The Street Washers' founder is not hiding his ambitions.

The company plans to gradually expand its activity into yachting, private aviation, and premium concierge services.

A diversification that responds to a simple logic: offering its expertise to a clientele seeking a high level of demanding service, regardless of the mode of transport concerned.

In the longer term, the objective is even more ambitious.

"My dream is to see The Street Washers teams all over France, and then to continue developing the brand internationally. I want to build something that goes far beyond simple car cleaning."

A Stated Ambition

While many companies simply seek to develop locally, The Street Washers displays a much broader vision.

From Ferney-Voltaire, the company intends to continue its growth by relying on three pillars: quality of work, innovation, and customer satisfaction.

And when asked what The Street Washers' mission is, the answer is true to its spirit:

"Finish the game."

A phrase that perfectly summarizes the ambition of an entrepreneur determined to make his passion a benchmark for premium detailing in France and internationally.